Field Sales 2: In Store Negotiation
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Planning to Negotiate
It may only take a few minutes to “reshape the deal”, but there is often big money at stake. Plan it right!….Topics: Why Negotiation is important; The 4 Negotiating Principles; Planning to Negotiate
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Audio Visual Module $ 19.95
Podcast $ 7.95
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Negotiating For Profit
Slim retail margins and intense supplier competition for space/ promotions make negotiation inevitable. You need to play the game well….Topics: The 4 Principles Revisited; Managing the Agenda; Trading to a WIN-Win; How to say “No!” and survive
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Audio Visual Module $ 19.95
Podcast $ 7.95
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Negotiating Increased Ranging
If it’s not stocked and displayed, it won’t sell!….Topics: The Challenges we face; Planning New Ranging; Presentation and Negotiation
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Audio Visual Module $ 19.95
Podcast $ 7.95
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Leveraging Major Promotions
Promotions are such an important “profit subsidy” for customers that we sometimes both lose sight of the fact that promotions exist to create profitable, incremental sales….Topics: The Role of Promotions; Planning the best possible result; Presenting and negotiating your proposition
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Audio Visual Module $ 19.95
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Negotiating Off Location Displays
Visibility is just as important as availability.….Topics: The Importance of Secondary Display Activity; What makes a good display; Planning and Negotiating the right activity
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Audio Visual Module $ 19.95
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*All prices are in Australian Dollars (AUD) & include GST