Key Account Management 2: Business Management

How Retailers Make Money
Retailers and suppliers have very different financial priorities. You need to be credible, by seeing the world from their perspective….whilst protecting your own interests. Topics: Retailer ROI/ P&L Account; The Retailer’s “Sales Drivers”; Retail Pricing, On and Off Promotion; Financial Impact of Category and Product Mix; Inventory and Space Management
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Audio Visual Module $ 19.95

Presenting Financial Arguments
You need to translate financial understanding into financial arguments that sell. Topics: What Retailers really Want; Calculating Financial Outcomes; Presenting Financial Arguments
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Audio Visual Module $ 19.95


Selling to Retailers In Store Negotiation Finance & Personal Development	Sales Management Accelerating Team Learning	KAM Foundations KAM Business Management

*All prices are in Australian Dollars (AUD) & include GST

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