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Key Account Management

JSA has consulted on key account business management for over 25 years, from the first 1980’s retailer mergers, through Category Management, to the rapid expansion of the global players.

 KAM Foundations
 KAM Business Management

KAM Online: Sample our thinking in the Online modules. The KAM modules include many tools which are easily adaptable to your business....as they have been for dozens of our clients

Our Services

There are few bad Account Managers…because customers have chewed them up; but every KAM function has gaps in its processes, practices and skills and there are always customer opportunities requiring the right blend of practicality and innovation.


  • Channel Strategies
  • Customer Research
  • Account Strategies


  • Presentation Design
  • Account Planning
  • New Initiatives

Best Practice Processes

  • Category Management
  • Account Profiling
  • Account Planning Process
  • Promotional Investment Management
  • Partnering Practices
  • Balanced Scorecard

People and Organisation

  • Competency mapping
  • Roles and Responsibilities
  • Team Organisation


  • KABM Workshops
  • Online Learning
  • On-the-Job Coaching
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