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About Us

30 years of delivering sales and profit growth for clients and it gets more interesting every year….

JSA began as a marketing consultancy and focused increasingly on the challenges of “trade marketing” or Key Account Management, from the early 1980’s.

That broadened into a Sales Effectiveness Consulting practice in Consumer Goods, Industrials, Pharmaceuticals and Foodservice, and to tailored In-Company Training programs for our varied client base.

In a fast moving, lean business world, On-Line Sales Training is a necessary complement to our consulting and training practice: instant learning for busy sales people and their managers.

We have clear views on how to partner with clients to deliver results. You’ll find those in The Story.

Our clients are delighted with the results they achieve (and so are we); we share some of those results in Success Stories and Testimonials and in the Case Studies in many areas of the site.

You don’t sustain the passion for 30 years in Consulting, without great ideas and an ability to turn those ideas into simple, practical solutions. You’ll find examples in the Free Articles and many more in the download papers when you buy the On-Line Training modules.

Enjoy the site.

John Sergeant

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