Every year a record year (Wine)
Global projects are fun, but, helping a family owned business to succeed is equally rewarding.
Our client, a premium wine maker, hadn’t hit domestic sales budgets for 10 years. Their winemakers always made great products, they won an array of medals, but it wasn’t translating into domestic sales.
Outcome |
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In the 5 years since our first intervention, they haven’t missed budget and each year is a record year. Their sales force is more capable, confident, skilled and effective, succeeding because their people focus on selling out, not selling in, at outlet level. They know the retailer’s “sales drivers” and make sure they’re supported in every outlet, every call. |
